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#hrwins: Trend Report – How Work Gets Done is Changing & HR Will Change With It
We’re well on our way to completing more than 120 product briefings for the 2012 #hrwins Trends are starting to take shape. Starting off we’ll look at trends in HR Tech innovation at a high level....
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#hrwins Trend Report: It’s All of the Platforms vs. All of the Point...
We’re well on our way to completing more than 120 briefings as a part of #hrwins. In our first Trend Report we looked at How Work Gets Done Is Changing, and how HR Will Change With It. The...
View Article#hrwins – Many Platforms Get Supersized While Apps Get Sliced Thin
Interesting #hrwins briefings recently. As much as the platforms extend, the apps slice the solutions more and more thinly. Research suggests that users are comfortable with an integrated solution, and...
View ArticleFor Some HR Tech Vendors #hrtechconf Is Already A Measurable Success
Gone are the days where trade show results can only be measured in hindsight. Social Media and other Marketing & Sales technologies have changed all of that. If your idea of pre-show #hrtechconf...
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2012 #hrwins HR Companies To Watch Vendor Report: thegoodjobs.com
Culture. The HR Technology market is filled with vendors attempting to quantify it for Employers via cumbersome survey instruments. Once quantified, the idea is that it can then be leveraged to...
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2012 #hrwins HR Companies To Watch Vendor Report: SmashFly
Recruitment is Branding. Recruitment is Marketing. Recruitment is Sales…. and so it goes. This is a conversation that has been evolving for over 20 years. Of course there are nuances to Recruitment...
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2012 #hrwins HR Companies To Watch Vendor Report: Modern Survey
There has always been a lot of talk about merging the performance data and predictive indicators captured in HR with the historical, current, and predictive core business data and metrics captured...
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2012 #hrwins HR Companies To Watch Vendor Report: RiseSmart
Employee Transition. Outplacement. Reductions In Force Support. Whatever you call it, it’s the part of the Talent Lifecycle that we don’t like to dwell on, however it’s something that has been on...
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2012 #hrwins HR Companies To Watch Vendor Report: Jobscience
For some of us that have been in the Cloud Computing Revolution from its start in the 90s it’s easy to overlook the fact that this trend isn’t old news. When you roll up the forecasts and market...
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One of These Things Is Not Like The Others, But They All Look The Same
As I went through the #hrwins process this year, looking at more than 120 HR Tech Vendors, the lack of differentiation within and even across segments was incredible to me. It’s still a huge...
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Introducing InfluenceHR: One Day to Transform Your Marketing Strategy
I’m really excited to announce something we’ve been working on for months. Last fall numerous Executives at vendors started asking me if there was a place where they could learn about marketing...
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Mike Volpe Is a Keynote Speaker Ready to Take On New York
Great marketing happens when fresh ideas collide with effective processes. Yep, I said processes. No one knows this better than our InfluenceHR New York keynote speaker Mike Volpe, Chief Marketing...
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InfluenceHR NY Sessions Take Agile Marketing to a New Level
One of my favorite things to share is when we’ve got new additions to our agenda. InfluenceHR New York is bringing actionable insight from today’s leading companies and bringing it front and center....
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#hrwins AGAIN
It’s that time of year. After taking briefings with HUNDREDS of HR Technology vendors representing products across the entire HR process life-cycle in the last year, we’re ready to start publishing...
View ArticleCan HR Tech Vendors Bring Brand and Demand Efforts Together? Steve Smith Will...
There are two reasons why Steve Smith, Partner at The Starr Conspiracy, is going to talk about content marketing at InfluenceHR in New York City on October 28: 1) Because after the inaugural...
View ArticleHR Buyers Tell HR Tech Marketers How It Is
As HR Technology vendors convene on Las Vegas at the 2013 HR Technology® Conference & Expo, they’re focused on one thing: standing out and differentiating themselves to the HR Buyers. Buyers Do...
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InfluenceHR Guest Post: Why Your Customers – Not Your Product or Marketing –...
In my conversations with one of our InfluenceHR sponsors, Influitive, their CEO, Mark Organ and VP of Marketing, Jim Williams, have proven to be passionate not just about their Advocacy Marketing...
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Sponsors Throw Down B2B and HCM Knowledge at InfluenceHR NY
InfluenceHR NY is happening on Monday. In addition to The Starr Conspiracy and Influitive, we have some innovative sponsors bringing expertise to the event, including DoubleDutch, Human Resource...
View ArticleLead and Demand Generation For HR Technology
It’s the time of year where the rubber hits the road when it comes to your business plan. Budget and planning time. Marketing and Sales planning isn’t just about an expense budget. It’s about...
View ArticleContent Selling Arrives in B2B HR Technology
I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and Enterprise segments. In every one of those successes we believed that...
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